Duolingo has become world-renowned for its efforts to enhance human communication on a global level. One of the company's lesser known products (but one of its most important) is the Duolingo Incubator, which allows volunteers to work together to create a course for a language they care deeply about. Others can then study the course free of charge.
This project was an exercise in campaign creation for the Incubator.
Incubator Teaser Animation: