In mid-2014, I was working for the University of Central Florida's College of Graduate Studies as a graphic designer. The college was a few months away from it's biggest event of the year - the annual Graduate Research Forum. While brainstorming ways to garner student's attention and peak interest for the event, I suggested capitalizing on a then-new trend in social media: autoplaying video.
Facebook had just incorporated autoplaying video into its main iOS app. Rather than sticking with still graphics, I took the icons that had been designed for the event and brought them to life in a way that university-sanctioned graphics usually weren't. The result was an eye-catching step in the right direction for the College's social media presence, as well as a significant rise in online interactions as people scrolled through their newsfeeds to find something new and fresh from CGS.